Sunday, July 18, 2010

Cerjo Eye-Wear Brand Popping Up All Over

As you slather on sunscreen to protect your skin this summer, don't forget sunglasses to protect your eyes. The same harmful rays that damage skin can also increase your risk of developing eye problems, such as cataracts--a clouding of the eye's lens that develops over years.
In the short-term, people who spend long hours on the beach or in the snow without adequate eye protection can develop photokeratitis, reversible sunburn of the cornea. This painful condition can result in temporary loss of vision. When sunlight reflects off of snow, sand and water, it further increases exposure to ultraviolet (UV) radiation. These invisible high-energy rays lie just beyond the violet end of the visible light spectrum.

Everyone is at risk for eye damage from the sun year-round, especially in a place like Arizona. The risk is greatest from about 10 a.m. to 4 p.m. Fishermen, farmers, pool-goers, and others who spend time in the sun for extended periods are at highest risk.

UV radiation in sunlight is commonly divided into UVA and UVB, and your sunglasses should block both forms. Don't assume that you get more UV protection with pricier sunglasses or glasses with a darker tint. Look for a label that specifically states that the glasses offer 99 percent to 100 percent UV protection. You could also ask an eye-care professional to test your sunglasses if you're not sure of their level of UV protection.

Sunglasses should be dark enough to reduce glare, but not dark enough to distort colors and affect the recognition of traffic signals. Tint is mainly a matter of personal preference. For best color perception, Prevent Blindness America, a volunteer eye health and safety organization dedicated to fighting blindness and saving sight, recommends lenses that are neutral gray, amber, brown or green. People who wear contact lenses that offer UV protection should still wear sunglasses.

Children also should wear sunglasses. They shouldn't be toy sunglasses, but real sunglasses that indicate the UV-protection level just as with adults. Polycarbonate lenses are generally recommended for children because they are the most shatter-resistant.

A new brand hitting the valley and offering wonderful eye protection, along with classic and trendy stylistic designs is Cerjo. This trending eye-wear brand offers eye-wear brand offers wonderfully delicate shades or protection, while still being trusted enough to produce sunglass
About CERJO sunglasses:

About CERJO sunglasses:

· 100% UVA & UVB protection

· Various sunlight transmittance levels (categories 1 to 4) for different sun/cloudiness conditions

o Category 3 is the most versatile and frequently used as all around

· Meet ANSI Z80 standards (optical care) and are USFDA approved

· Lens are:

o Standard series (fashion and sports): Polycarbonate (PC) or Acrylic (AC)

o Premium (G-Line)series: Poly Amide (PA); highest scratch resistance in market

o Polarized: Polycarbonate polarized (PC/PL)

· Premium and Polarized series introduced

o Metal series are formal “Rx Ready” frames

CERJO sunglasses come with a cleaning cloth in a rigid, plastic case (except for few, larger CRAZY series glasses)

CERJO ski and snow sports goggles offer:

· Double, anti-fog, lens (UV400)

· Large CERJO strap which allow use with safety helmet

· Cleaning cloth

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